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Artist Development and Strategic Consultancy

The main objective of factor-m is to assist creative individuals and organisations with the development and implementation of marketing strategies. 

Services range from branding, PR and publicity, research and planning to general business guidance.  The level of involvement is tailored to each client's individual needs and budgets.
 

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VISUAL ARTISTS
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Customised services for emerging to mid-career artists

Strategic partnerships to raise awareness and increase visibility
Safeguarding consistent messaging and branding
Social media guidelines
Assistance with pitches, submissions and funding applications
Guidance on commercial and not-for-profit opportunities
Evaluation of revenue streams, sponsorship and monetisation options
Securing and maintaining gallery representation


MUSICIANS

Services tailored to turn a DIY project into a business

Strategic approach to audience management
Optimisation of social media presence
Increased visibility to fans and music industry
Organisation and promotion of live performances and events
Identification of profitable collaborations
Crowdfunding strategies
Media liaison
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DESIGNERS

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Commercial expertise for makers and designers

Evaluation of UK and international marketplace
Long-term business planning
Branding and marketing strategies
Monitoring short- and medium-term goals
Definition and exploitation of new income streams
CRM and database management

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